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The invisible factors that shape how people perceive your ideas.
 You can have the best data in the market, a brilliant idea, and a solution that solves a major problem. But if your presentation fails to communicate that value, you might not convince anyone. And I’m not just talking about beautiful slides. 👀 A presentation involves a lot more than most people realize. The narrative needs to guide the audience through your reasoning. The text on the slides needs to be clear,

You probably don’t need to see the Coca-Cola logo to think of Coca-Cola. Sometimes, that satisfying psssht of a can opening is enough to make you think: hmmm, an ice-cold Coke would be nice right now. The red, the shape of the bottle, the ice hitting the glass. Your brain is already there before anyone even says the name. That’s the interesting thing about perception. We’re constantly picking up little cues and turning them into feelings, expectations and memories. Presentati

10 ways to make your next presentation impossible to ignore You know when you start a presentation you put SO much love into 🥹 and, before you even reach the third slide, half the room has already checked out? 📱 Well, it’s not personal. While you’re talking, your presentation is competing with five-second videos, endless notifications, DMs, dancing dog videos, emails, and ten other tabs open in the background. And we’re not going to win that battle by throwing even more inf

Storytelling, design and motion are changing the way we think about presentations for the big stage. We’re entering that time of the year again. Calendars are filling up with conferences, summits, end-of-year events and stages that have probably been booked for months. Speakers are getting ready, teams are closing their content and, somewhere in between all of that, someone is finally opening the presentation. And this year, that presentation has a bigger job to do. For a lon