top of page

blog
not just another creative blog

All Posts


What makes an idea feel expensive?
We are all know, we end up judging the book by its cover. 🤨📖 Why cheap slides kill expensive ideas A couple of weeks ago I talked about how some things just feel expensive. The weight of a metal credit card, the smell of a five-star hotel lobby (my favourite), a glass bottle of Coca-Cola. None of it is about the product actually being better. It's about every small signal telling you it is. Presentations work the exact same way. A founder can have the smartest go-to-marke

Caroline Michelon
Aug 283 min read


AI Can Make Slides. It Still Can’t Create Authenticity.
AI Can Make Slides. It Still Can’t Create Authenticity. When communication became a competitive advantage, presentation design stopped being decoration.

Thays Santos
Jun 183 min read


A lot of presentations have slides. Not many have a point.
A lot of presentations have slides. Not many have a point. When people talk about bad presentations, especially corporate ones, they usually blame the slides themselves. Too much text, too many charts, too many slides. And to be fair, they’re not wrong.

Caroline Michelon
Jun 43 min read


Pappum's presentation skills workshop: some things are easier to understand in the room
We hosted our in-person workshop, The Rhythm of Presentation, about storytelling and design, and the best parts was being in the room with people.

Caroline Michelon
Jun 22 min read
bottom of page