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Pappum's presentation skills workshop: some things are easier to understand in the room
We hosted our in-person workshop, The Rhythm of Presentation, about storytelling and design, and the best parts was being in the room with people.

Caroline Michelon
3 days ago2 min read


I tried but there is no other way: my place is the ocean and is time for you to find your happy place!
I tried but there is no other way: my place is the ocean
Mental health is what happens when what you say and who you are occupy the same space. That is presence. So, before you open your next slide, do yourself a favor: take a breath and think if you’re actually telling your truth or if you’re just trying not to look like a navigation error.

Caroline Michelon
Mar 163 min read


The branding strategy behind the MacBook Neo launch 💻🍋
How Apple positioned its newest laptop as the “youngest in the family” and opened the door to a new generation of Mac users.

Thays Santos
Mar 62 min read


We felt it before we understood it
We felt it before we understood it
Bad Bunny, storytelling, and what America looks like when it doesn’t ask for permission.
As an art director, I could spend hours explaining why Bad Bunny’s performance at the Super Bowl impacted me and how we felt it before we understood it. But as a Brazilian, I simply felt it.

Caroline Michelon
Feb 102 min read
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