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How Apple positioned its newest laptop as the “youngest in the family” and opened the door to a new generation of Mac users.

We felt it before we understood it Bad Bunny, storytelling, and what America looks like when it doesn’t ask for permission. As an art director, I could spend hours explaining why Bad Bunny’s performance at the Super Bowl impacted me and how we felt it before we understood it. But as a Brazilian, I simply felt it.