Red Maple didn’t need another deck listing everything they do. They needed a sales presentation that showed potential clients why their approach is different before getting anywhere near the price. So instead of starting with services, we built the conversation around what pet businesses actually care about: growth.

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The idea?

Sell the thinking before selling the plan. It provokes. The story moves from how online sales happen to the levers behind revenue, then positions Red Maple against traditional agencies before introducing its methodology, track record and offer. By the time the three plans appear, the audience already understands what they’re paying for, and why.  

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​Less explaining. More selling. Instead of rebuilding the argument in every meeting, the team now has one sales flow that does the heavy lifting with them, from the first business question to the final “shall we get started?”. Services, proof, process and pricing all have their moment, without turning the presentation into a catalogue.