What do you design for someone who teaches people how to tell stories?

Fernanda Zerbini has spent years teaching storytelling, public speaking and communication. So when she needed a presentation for her own talk, the bar was naturally high: the slides couldn’t just explain her methodology. They had to feel like it.

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The idea?

Make the design follow the same rules as the story. Emotion, character and logic are at the heart of Fernanda’s storytelling method. We turned those three principles into a visual system that evolves throughout the presentation — using rhythm, repetition and contrast to give each part of the talk its own role without losing the thread. 

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​A presentation that practices what it teaches.

The final deck became part of the storytelling itself. Ideas build, elements return, and the visual rhythm follows Fernanda from opening to closing, giving her methodology a stage presence as distinctive as the way she teaches it.